Waitlist Now Open

Waitlist Now Open

Resolve licensing issues and violations fast.

Are your brand & creative work truly yours?

Using assets without proper licenses can lead to costly legal battles or takedowns, and unclear sources invite ownership disputes.

Never fear — freedom and flexibility are just over the horizon.

Are your brand & creative work truly yours?

Using assets without proper licenses can lead to costly legal battles or takedowns, and unclear sources invite ownership disputes.

Never fear — freedom and flexibility are just over the horizon.

Asset licensing should be easy.
IP protection should be effective.

Asset licensing should be easy. IP protection should be effective.

Asset licensing should be easy. IP protection should be effective.

Don't let unresolved violations or copyright battles keep you from making progress. Regain control over your content and contracts by building a friendly brand that lasts.

Nobody sets out to break the rules… and nobody thinks they’ll be the ones to receive a cease-and-desist. You, your team, your creative partners, agencies, and even vendors likely don’t fully understand the complete scope of licensing constraints.

Don’t let unresolved violations or copyright battles keep you from making progress. Regain control over your content and contracts by building a friendly brand that lasts.

Nobody sets out to break the rules intentionally… nobody wants to receive a cease-and-desist. It's likely you, your team, your creative partners, agencies, and even vendors don't fully understand the totality of licensing constraints.

Nobody sets out to break the rules… and nobody thinks they’ll be the ones to receive a cease-and-desist. You, your team, your creative partners, agencies, and even vendors likely don’t fully understand the complete scope of licensing constraints.

Don’t let unresolved violations or copyright battles keep you from making progress. Regain control over your content and contracts by building a friendly brand that lasts.

HOVER TO REVEAL COMMON ASSET CHALLENGES

HOVER (or click) TO REVEAL COMMON ASSET CHALLENGES

Click TO REVEAL COMMON ASSET CHALLENGES

Adobe Creative Cloud – Business Pro

$5,994.00/yr.

annual subscription cost for a 5-person team

$3.5M in Damages

"For the third time in as many years, NBCU is facing claims of breaching copyrighted font software..."

— Eriq Gardner, BUSINESS INSIDER

02

$5,635.60/yr.

estimated* licensing cost for common use case in a small-to-medium sized business

03

$1,188/yr. per user

annual cost (12-month contract required)

04

Add'l $823.88/yr.

estimated* extra licensing cost to self-host a website (above and beyond the required Adobe Creative Cloud subscription to license Adobe fonts)

05

$150k+ in Damages

"A new lawsuit from Production Type, a digital type design agency...claim Nike have used unlicensed fonts in advertising material across video and print."

Sebastian Bugeja-Drinkell, SNEAKERFREAKER

06

$12,212.78/yr.

estimated* licensing cost for common use case in a small-to-medium sized business

07

Adobe Creative Cloud – Business Pro

$5,994.00/yr.

annual subscription cost for a 5-person team

$3.5M in Damages

"For the third time in as many years, NBCU is facing claims of breaching copyrighted font software..."

— Eriq Gardner, BUSINESS INSIDER

02

$5,635.60/yr.

estimated* licensing cost for common use case in a small-to-medium sized business

03

$1,188/yr. per user

annual cost (12-month contract required)

04

Add'l $823.88/yr.

estimated* extra licensing cost to self-host a website (above and beyond the required Adobe Creative Cloud subscription to license Adobe fonts)

05

$150k+ in Damages

"A new lawsuit...claims Nike used unlicensed fonts in advertising material across video and print."

Sebastian Bugeja-Drinkell, SNEAKERFREAKER

06

$12,212.78/yr.

estimated* licensing cost for common use case in a small-to-medium sized business

07

* Yearly averages calculated using a Team of 5 users, with 100k total marketing web visits per month, two eDocs/publications, and 1M digital ad impressions.

* Yearly averages calculated using a Team of 5 users, with 100k total marketing web visits per month, two eDocs/publications, and 1M digital ad impressions.

Asset licensing should be easy.
IP protection should be effective.

Nobody sets out to break the rules… and nobody wants to receive a cease-and-desist.

It's likely you, your team, your creative partners, agencies, or even vendors don't fully understand the totality of licensing constraints.

Don't let unresolved violations or copyright battles keep you from making progress. Regain control over your content and contracts by building a friendly brand that lasts.

From frantic to friendly…fast.

click cards Above TO REVEAL
COMMON ASSET CHALLENGES

Adobe Creative Cloud – Business Pro

$5,994.00/yr.

annual subscription cost for a 5-person team

01

02

03

04

05

06

07

* Yearly averages calculated using a Team of 5 users, with 100k total marketing web visits per month, two eDocs/publications, and 1M digital ad impressions.

Solutions to fit every scenario.

Solutions to fit every scenario.

Whether you just need asset information or want a total brand transformation, our solutions are tailored to fit your needs.

Whether you just need asset information or want a total brand transformation, our solutions are crafted to fit your needs.

Which option is best for your needs?

Tier 1

Starter Package — Brand / Campaign Audit

The first step is figuring out how exposed your brand is, the extent of the damage, and what it will take to fix it.

A focused Brand Audit identifies what’s safe, what’s risky, and what’s been quietly overlooked all these years. You’ll know exactly where things stand – and what needs attention before the next takedown notice arrives.

Tier 1

Brand / Campaign Audit

— The Starter Package The first step is figuring out how exposed your brand is, the extent of the damage, and what it will take to fix it.

A focused Brand Audit identifies what’s safe, what’s risky, and what’s been quietly overlooked all these years. You’ll know exactly where things stand – and what needs attention before the next takedown notice arrives.

Tier 2

Standard Package — Guided Audit + Pivot Playbook

Concerned fixing one issue may reveal deeper problems? Our Pivot Playbook helps your team address the status quo and delivers strategies to prevent recurrences.

This is a collaborative process: we guide you in reviewing your asset history, identify the best-fit alternatives when needed, and create a tailored action plan to address structural issues and future-proof your brand.

Tier 2

Guided Audit + Pivot Playbook

— The Standard Package Concerned that fixing one issue may reveal deeper problems? Our Pivot Playbook helps your team address the status quo and delivers strategies to prevent recurrences.

This is a collaborative process: we'll work together to review your asset history, identify the best-fit alternatives when needed, and create a tailored action plan to address structural issues and future-proof your brand.

Tier 3

Pro Package — Fractional Creative Partner

For teams that can't afford to pause everything while fixing what and where things went wrong.

Over the course of 10 - 12 weeks, we collaborate with your internal teams as project manager and brand licensing director. We set clear priorities, organize timelines, manage milestones, and coordinate with your staff and vendors. Your team remains focused on daily work while we ensure all licensing and asset concerns are addressed efficiently.

Tier 3

Fractional Creative Partner

— Pro Package For teams that can't afford to pause everything while fixing what and where things went wrong.

Over the course of 10 - 12 weeks, we collaborate with your internal teams as project manager and brand licensing director. We set clear priorities, organize timelines, manage milestones, and coordinate with your staff and vendors. Your team remains focused on daily work while we ensure all licensing and asset concerns are addressed efficiently.

Tier 4

Premier Package — Short-Term Agency Partner

When the situation has broken containment and grown beyond internal bandwidth.

For 90 days, our team temporarily onboards as your creative support agency, handling project leadership and building refined brand foundations. You can focus on your current goals while we implement improvements, deliver expert advice, and efficiently stabilize your brand's compliance.

Tier 4

Short-Term Agency Partner

— Premier Package When the situation has broken containment and grown beyond your team's internal bandwidth.

For 90 days, our team temporarily onboards as your creative support agency, handling project leadership and building refined brand foundations. You can focus on your current goals while we implement improvements, deliver expert advice, and efficiently stabilize your brand's compliance.

Tier 4

Premier Package — Short-Term Agency Partner

When the situation has broken containment and grown beyond your team's internal bandwidth.

For 90 days, our team temporarily onboards as your creative support agency, handling project leadership and building refined brand foundations. You can focus on your current goals while we implement improvements, deliver expert advice, and efficiently stabilize your brand's compliance.

Add'l

IP Protector Add-On (Coming Soon)

Trademark, registration, and patent reporting.

*Note — This service is currently in development. We’re working on solutions to help you secure and manage your trademarks, registrations, and patents.

Add'l

IP Protector Add-On (Coming Soon)

Trademark, registration, and patent reporting.

*Note — This service is currently in development. We’re working on solutions to help you secure and manage your trademarks, registrations, and patents.

Solutions to fit every scenario.

Whether you just need asset information or want a total brand transformation, our solutions are crafted to fit your needs.

Which option is best for your needs?

Based on team makeup, department workflows, or integration with third parties, we recommend the following:

DIY, Self-Guided

Tier 1, 2

Small Biz, Small Teams

Tier 2

Use Freelance Support

Tier 2, 3

Employ a Creative Dept.

Tier 2, 3, 4

Enterprise w/ Creative Dept.

All Tiers

Tier 1

Starter Package — Brand / Campaign Audit

The first step is figuring out how exposed your brand is, the extent of the damage, and what it will take to fix it.

A focused Brand Audit identifies what’s safe, what’s risky, and what’s been quietly overlooked all these years. You’ll know exactly where things stand – and what needs attention before the next takedown notice arrives.

Tier 2

Standard Package — Guided Audit + Pivot Playbook

Concerned fixing one issue may reveal deeper problems? Our Pivot Playbook helps your team address the status quo and delivers strategies to prevent recurrences.

This is a collaborative process: we’ll work together to review your asset history, identify the best-fit alternatives when needed, and create a tailored action plan to address structural issues and future-proof your brand.

Tier 3

Pro Package — Fractional Creative Partner

For teams that can't afford to pause everything while fixing what and where things went wrong.

Over the course of 10 - 12 weeks, we collaborate with your internal teams as project manager and brand licensing director. We set clear priorities, organize timelines, manage milestones, and coordinate with your staff and vendors. Your team remains focused on daily work while we ensure all licensing and asset concerns are addressed efficiently.

Tier 4

Premier Package — Short-Term Agency Partner

When the situation has broken containment and grown beyond your team's internal bandwidth.

For 90 days, our team temporarily onboards as your creative support agency, handling project leadership and building refined brand foundations. You can focus on your current goals while we implement improvements, deliver expert advice, and efficiently stabilize your brand's compliance.

Add'l

IP Protector Add-On (Coming Soon)

Trademark, registration, and patent reporting.

*Note — This service is currently in development. We’re working on solutions to help you secure and manage your trademarks, registrations, and patents.

Good work should be shared. Great work should be protected.

We’re starting soon.

If you’re interested in buying a package or need help with a creative asset issue, join the waitlist and we'll be in touch.

Join for an exclusive discount. Promote to earn larger discounts and free packages.

Join for an exclusive discount. Promote to earn larger discounts and free packages.

All waitlisters will automatically earn 10% off their first purchase. If you're looking for deeper discounts or want to win a free package, referrals are where it's at.

All waitlisters will automatically earn 10% off their first purchase. If you're looking for deeper discounts or want to win a free package, referrals are where it's at.

1.

2.

3.

1.

2.

3.

Join the Waitlist (earlier sign-up = higher ranking)

Verify your email to receive your unique referral ID

Refer-A-Friend: The more referrals, the higher you climb

Join the Waitlist (earlier sign-up = higher ranking)

Verify your email to receive your unique referral ID

Refer-A-Friend: The more referrals, the higher you climb

Prefer to fill out the form webpage?

Note: we'll only use your email to communicate about our launch.

Note: we'll only use your email to communicate about our launch.

Good work should be shared. Great work should be protected.

We’re starting soon.

If you’re interested in buying a package or need help with a creative asset issue, join the waitlist and we’ll be in touch.

Join for an exclusive discount. Promote to earn larger discounts and free packages.

All waitlisters will automatically earn 10% off their first purchase. If you're looking for deeper discounts or want to win a free package, referrals are where it's at.

1.

2.

3.

Join the Waitlist (earlier = higher rank)

Verify your email, get a referral ID

Refer-A-Friend (more = higher rank)

Please note: we'll only use your email to communicate about our launch.

Prefer to fill out the form webpage?

Good work should be shared. Great work should be protected.

Join for an exclusive discount. Promote to earn larger discounts and free packages.

All waitlist members will automatically earn 10% off their first purchase. If you want deeper discounts or to win a free package, referrals are where it's at.

1.

2.

3.

Join the Waitlist (earlier sign-up = higher ranking)

Verify your email to receive your unique referral ID

Refer-A-Friend: More referrals = Higher ranking

We’re starting soon.

If you’re interested in buying a package or need help with a creative asset issue, join the waitlist and we'll be in touch.

Please note: we'll only use your email to communicate about our launch.

Prefer to fill out the form webpage?

from

frantic

to

friendly...

fast.

Questions? Comments?

Send us a message, and we'll be in touch as soon as we're available.

A woman with short curly hair wearing a black t-shirt looks into the camera.

Sales Team

The Brand Friendly

By submitting, you agree to our Terms and Privacy Policy.

© 2026 ABLE Concepts, LLC dba The Brand Friendly. All rights reserved.

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients

from frantic to friendly...fast.

Questions? Comments?

Send us a message, and we'll be in touch as soon as we're available.

A woman with short curly hair wearing a black t-shirt looks into the camera.

Sales Team

The Brand Friendly

By submitting, you agree to
our Terms and Privacy Policy.

© 2026 ABLE Concepts, LLC dba
The Brand Friendly. All rights reserved.

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients

from

frantic

to

friendly...

fast.

Questions? Comments?

Send us a message, and we'll be in touch as soon as we're available.

A woman with short curly hair wearing a black t-shirt looks into the camera.

Sales Team

The Brand Friendly

By submitting, you agree to our Terms and Privacy Policy.

© 2026 ABLE Concepts, LLC dba The Brand Friendly. All rights reserved.

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients
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