FAQs

The Brand Friendly helps businesses identify compliance and licensing liabilities related to their brand’s creative assets. Avoid legal issues, reduce fees, and retain brand trust with our industry-standard Brand Audit and Pivot Playbook solutions.

We help your business “keep the brand friendly.”

At launch, we are excited to offer two distinct packages to help you better identify and understand the brand assets in your business:

• Tier 1 – Self-Service Model: Already have a good handle on your brand and have a creative team poised to change any problem areas we find? This may be an excellent option for you. Fill out our Intake Form, and we’ll have a Brand Audit with suggested changes back to you before you can say “Best Friends Forever.”

• Tier 2 – Guided Audit + Strategy Session: You understand the importance of brand and increasing trust with your customer. And budgeting for creative or marketing expenses is critical. You want a thorough, guided experience to help define the problem areas and strategize a pivot to a… “friendlier” future.

The odds are high that we can help you find ways to make positive change.

A few relatively unknown facts:

1. In recent years, most of the world’s most prominent and popular fonts have been acquired by a limited number of global font foundries charging extravagant licensing fees…Fees you may not even be aware of until you receive a massive bill for past use.

2. SaaS rules the world! What used to mean “Software as a Service,” now may as well be “Software as a Subscription.” Most likely your brand team is using many expensive monthly subscription services to maintain your brand's creative.

3. Licensing is critical to safeguard intellectual property (IP) and the rights of the creator. This is a good thing! What most people don’t realize, though, is that copyright and IP licensing costs grow right along with your business growth – the more people see and use your brand, the more you’ll potentially owe in licensing fees.

Our goal is to provide a streamlined, positive experience for our customers. We’re putting finishing touches on the full, fun, friendly experience and hope to launch in the next couple of weeks.

If you have a pending licensing need that can’t wait? Don’t hesitate to reach out! We’re happy to take your call or email and talk with you as soon as possible. Click the ‘Contact Us’ button up top to schedule some time with us.